Sensodyne True White

Collaboration

Sensodyne

Date

2014

Credits

DCA Design International & Sensodyne

The Project :

The Sensodyne True White toothbrush has advanced cleaning bristles to help remove plaque and stains from your teeth. The outer extra soft bristles are specifically designed to clean in hard to reach areas in a gentle way.

To clean the tongue, use the cleaning grooves on the back of the brush head, move the grooves backwards and forwards over the surface of the tongue.

I worked on this project while holding an industrial designer position at DCA Design International based in Warwick, UK.

My mission was to design the silicone tongue-scraper and integrated it via CAD onto the existing Sensodyne True White Soft Toothbrush.

Available at Sensodyne.com and in thousands of stores.