POSS PSPW20 & 30 speakers

A Design-to-cost approach for a better offer.

Carrefour Group
Carrefour Global Sourcing Hong Kong
Arthur SENANT : Design Management
Edouard GUESNE : Product design, development & 3D renderings.
Tiffany CHENG : Packaging design & pack development
Pauline Perol : Photography direction

The Project :

the POSS PSPW20 & PSPW30 are the result of a revamp of the previous speaker range in order to optimize the FOB price and to gain competitiveness in a challenging market.
We have succeeded to get about 40% purchasing gain by optimizing the number of parts, CMF, tooling molds and simplified its structure for a smoother assembly process. Yet, lot of our efforts went into keeping the overall design DNA from our previous range intact.
The PSPW20&30 speakers remains ultra-portable, convenient and life-proof. The round, warm design makes them your ideal travel companion. Its main features include 5W power, 16 hour battery life, water resistance, and stereo multi-pairing. It is available in two beautiful colors: black meteor and polar white.

POSS is a Carrefour private label for audio and video Equipment
Product available here and in all Carrefour stores around the world.

I worked on this project while holding an industrial designer position at Carrefour Global Sourcing in Hong-Kong.

Press release:


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