NOMAD Bluetooth Speaker

An ultra-portable, convenient and life-proof speaker.

Collaboration
Carrefour Group
Date
2017
Credits
Carrefour Global Sourcing Hong Kong
Arthur SENANT : Design Management
Edouard GUESNE : Product design, development & video animation
Tiffany CHENG : Packaging design & pack development

The Project :

POSS Nomad An ultra-portable, convenient and life-proof speaker with 360° sound. The round, warm design makes it your ideal travel companion. Its main features include 5W power, 10 hour battery life, water resistance, and stereo multi-pairing. It is available in two beautiful colors: black meteor and polar white.

The Nomad is part of the range of 4 speakers that was designed to be compact, portable, and complementary to one other with one common feature: stereo multi-pairing! We have reduced the number of control buttons to a minimum and integrated a seamless 360° fabric wrapping to give a sophisticated and proprietary look to the family.

POSS is a Carrefour private label for audio and video Equipement
Product available in all Carrefour stores around the world.

I worked on this project while holding an industrial designer position at Carrefour Global Sourcing in Hong-Kong.

Behind the scenes

In 2017 we have decided to completely revamp our audio product line to propose products up to date with new user’s behavior regarding music. This new range of 4 speakers is unique, iconic, and innovative, and meets our customers’ 3 primary requirements: price, quality, and functionality. It was designed to be compact, water proof, portable, and complementary to one another with one common feature: stereo multi-pairing! We have reduced the number of control buttons to a minimum and integrated a seamless 360° fabric wrapping to give a sophisticated, urban and proprietary look to the family.

Overall, this project was a huge journey, designing a new line of audio products from scratch. We faced big challenges like figuring out the integration of the seamless 360° fabric wrapping. But by adapting our process, sharing good practices and working hand-in-hand with our factory partner, our Hong Kong team managed to launch a successful family of audio products to the market.

Here is a glimpse of the end-to-end design process conducted at Carrefour Global Sourcing Asia Ltd..

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